This year’s ACE (Automotive Conference & Expo) was an incredible experience, filled with insightful discussions, exciting networking opportunities, and a genuine sense of community. As always, the theme of innovation was central to the event, but this year took it to the next level with a strong focus on the future of AI in the automotive industry. Here's a recap of our time at ACE 2024.
The Evolving ACE Experience
ACE 2024 was all about "The Product Evolution," and it was great to be part of a show that highlights how our industry is advancing. From start to finish, the event didn’t just focus on where we are but also on where we're heading—specifically the role of AI and data in shaping the future of automotive dealerships. Our team, led by Renee Doyle and Mike Poelzer, enjoyed reconnecting with existing customers and meeting new prospects. Renee pointed out that the event continues to be a valuable opportunity for us to engage with the dealer community, and it remains an event we plan to attend year after year. We were also thrilled to generate new leads, which shows the lasting impact that ACE has on building business relationships.
A Buzzword to Watch: AI
AI was the buzzword of the show. As Mike shared, every vendor seemed to be talking about AI, and the conversations we had echoed this. Dealers and vendors alike are looking ahead to how AI can help streamline processes and make customer experiences even better, and we’re proud to be part of that conversation. Our focus at ACE was to showcase how our own AI-powered solutions are helping dealerships transform their operations, and we received a lot of interest from attendees on this front.
Cookies, Gum, and Good Times
It wasn’t all serious business—Renee also mentioned that our branded cookies and gum were a huge hit! These fun giveaways sparked plenty of conversations, and even led to a few photo opportunities with attendees. It’s always nice to see how small touches can make a big impact.
As a follow-up to our initial excitement about attending, we can confidently say ACE continues to offer valuable insights and connections. The event’s focus on Canadian innovation and industry trends helped us not only showcase our solutions but also learn about the direction the industry is heading. And while we didn’t get to catch every keynote speaker, Mike shared that seeing some of the key speakers and connecting with industry peers felt like the highlight of the event.
In the end, the show provided a great balance of education, connection, and a bit of fun—helping us walk away with new perspectives and strategies for the future.
Looking Ahead As we reflect on ACE 2024, the main theme that sticks with us is progress—whether it’s in product evolution, the rise of AI, or even just learning from the small lessons that come with exhibiting. We’re excited to apply what we learned to future events and to continue shaping how we present Quorum’s offerings in the marketplace.
Thank you to everyone who stopped by our booth, shared a conversation, or even just grabbed a cookie. We’ll be back next year, ready to bring more innovation, more connection, and maybe even more cookies!
Stay tuned for more updates, and if you’re interested in learning how our AI-driven solutions can help your dealership, feel free to contact us—we’d love to chat!
